Corona on earning permission to 'stretch' beyond traditional marketing – Marketing Week

Corona has opened an island off the coast of Colombia, designed to embody its brand purpose and promote escapism and sustainability.
 
Corona Island is a project that goes far beyond standard marketing activity. The island, off the coast of Colombia, is covered in white sand and surrounded by blue sea. Real life feels a million miles away there, and a Corona beer is never more than a few feet out of reach.

Buy today to continue reading
AB InBev’s in-house agency lead argues companies need to democratise creativity across all teams, not just marketing, in order to achieve business success.
The founder of AB InBev’s in-house agency draftLine believes the media industry will continue to make a “directional shift” towards attention as a primary trading metric.
The brand says the connection between Corona and coronavirus hasn’t had a negative impact, and it now setting its sights on attracting new beer drinkers by focusing on the fact it is made from 100% natural ingredients.
The beer company’s UK marketing director says sustainability in product design must go much further than just packaging. 
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Nielsen’s new analysis shows 50% of planned media channel investments are too low for optimal ROI, while planned spending overall is also 50% too low.
The shortlist for the Marketing Week Awards 2022 Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
Xeim Limited, Registered in England and Wales with number 05243851
Registered office at Floor M, 10 York Road, London, SE1 7ND

source

Leave a Comment